The History Channel

Featured Projects

FDR: A Presidency Revealed - interactive marketing unit (IMU) development

To a generation of Americans, Franklin Delano Roosevelt was seen as the savior of the American Dream. But behind Roosevelt's titanic struggle to pull America from the abyss of the Depression and the horrors of war were personal struggles just as significant: physical incapacity, distance from his wife, and badly deteriorating health, even as he orchestrated World War II.

The History Channel, one of the A&E Television networks, asked us to help generate awareness for its new two-part, four-hour special on the extraordinary life of President Franklin Delano Roosevelt via an online ad campaign.

We created a suite of over 40 interactive ad units that included video, audio, quizzes and a myriad of facts about FDR. The ads were places on popular web properties including Reuters, Salon.com, Washington Post, New York Times, MSN and NBA.com.

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